It's not the case. You have to look behind the behavior to the purpose of what they are doing. It has a purpose, and while it may not be an idealistic way to achieve the goal - human's aren't idealistic. We're emotional and we have instinctive behaviors that are difficult to escape.
"Remember that just about every thought and behavior that a woman has, no matter how little sense it may make to you, has some positive intention behind it. Drama is often to get attention. Jealousy is often a way of protecting a relationship. Games are often used to make sure that a man is serious and willing to invest energy. So as you work to become more successful with women, remember to not take things personally. Don't get discouraged if you encounter games, drama and things that you don't understand. It's all part of the game."