- probably the most famous quote by dating coach David DeAngelo.
But what does it mean exactly?
It means women have no choice in feeling drawn towards a man who displays the attractive qualities women like.
In fact, as men, we also have little choice - you don't decide who you are attracted to. When you see a beautiful woman or someone who is "just your type", attraction just happens, instantly. It is not a logical process.
The same thing happens to women, although the qualities they look for are different.
This is excellent news. It means that if you just learn what these qualities are, and how to display them genuinely, you will naturally and easily become much more attractive to women.
And you will also become a better, stronger, happier man in the process.
That is what improving your dating skills should be about.